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L-Soft / LISTSERV

Eric Thomas, 1986. The software that turned a To: line into a list. The tool this mood championed.
https://www.lsoft.com
Internet Culture / Email Lists · Shopping · email, listserv, marketing, l-soft, shop

L-Soft history

BITNET to Maestro. 100 million subscriptions by 2000. Permission marketing before the phrase was a book.
https://www.lsoft.com/corporate/history-lsoft.asp
Internet Culture / Email Lists · email, listserv, history

Majordomo

Brent Chapman’s free list manager. The Unix box version of the same job.
https://en.wikipedia.org/wiki/Majordomo_(software)
Internet Culture / Email Lists · email, majordomo, lists
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